Helping smaller ESL teams turn good ideas into working content and workflows

Hi! I’m Rob Cassell, a versatile ESL content developer, curriculum designer, and learning consultant. With over a decade of experience, I help educational platforms and publishers create effective materials, analyse existing resources, and design targeted syllabuses that drive real learning outcomes.
Alongside writing and editing, I support ESL startups with project structuring, process improvement, and pedagogy-to-tech translation—turning ideas into clear, buildable solutions. I offer flexible, logical support to help you streamline content, scale your impact, and build smarter.
Want to know more? Find out more about:
…or reach out reach out via the contact form.
Let’s connect!
If you’re looking for help with expert ESL content development, curriculum design, or strategic solutions to enhance learning, I’d love to hear from you.